MANUFACTURING / INDUSTRIAL WEBSITES
Manufacturing typically is not thought of as an Internet-centered industry, but the fact of the matter is that the right website can help your business to find customers while saving time and money.
To understand why that is, consider these four things that make a manufacturing website great:
#1: PLANT OR FACTORY INFORMATION
If your team has special manufacturing capabilities, show those off on your website. That way, designers, retailers, and marketers can see exactly how you can help them to become more profitable in a matter of seconds.
#2: A COMMUNICATIONS PORTAL
By using simple forms for the exchange of files, you can reduce a lot of the back-and-forth that would otherwise be necessary for engineers and manufacturing reps to communicate. Make it clear what kinds of files you can accept, and what kinds of specifications you need, to make things easier for everyone.
#3: FACTORY DIRECT ONLINE ORDERING
If you sell products directly to customers (or even wholesalers), consider adding e-commerce features to your website. You can even tie together things like inventory and shipping to make the sales process faster and more efficient. Even if this isn’t a big source of revenue for your manufacturing business, it can bring in supplementary income every month.
#4: SHIPPING AND LOGISTICS DATA
Making great products at competitive prices is important, but so is ensuring that they are received on time. By integrating shipping and logistics with your website, you can enjoy happier customers and fewer returns or discounts.