Business helper industries marketing on the rise, companies slowly starting to adopt new tactics and strategies, even in most conservative sectors, like legal consulting and legal management.
The Omega Project has a variety of solutions for legal practices, consulting firms, management consultants, which can feet any business needs, independent of its scale and targeting:
Firms not using any kind of SEO could be missing out on quite a few cases over the course of a year. Ranking for things like “personal injury Tampa” is important (for legal & local search) as people search for location specific terms when dealing with legal or civil cases. Or, for example “management consulting Thailand”, is a good starting point for appropriate service and location targeted. Ask for results that are quantitative rather than qualitative as new clients and leads are the goals of the marketing campaigns
Ninety-four percent of respondents agree or somewhat agree that firms are increasing focus on marketing and business development. What is behind that increased emphasis demonstrates the changes the industry is experiencing. Sixty-eight percent of those who believe there is an increased focus say it is from an internal pressure to generate revenue. The other large contributors to this change are: corporate counsel are reducing firms they work with (46%); pressure from other law firms (43%); and new billing models (41%). Only 15% of responders see alternate service providers — those designed to disrupt the legal market — as the reason behind the increased focus. Perhaps it’s because we are blind to what we cannot see. No one ever expects to be disrupted.
Big firms, those with 200 or more people, are the firms increasing their staff to meet this demand. Having employees who are solely focused on legal marketing, business development, pricing, and competitive intelligence is the new normal.
Described as “where the rubber meets the road,” the the relationship between company owners/management and marketing / business development professionals has to be a functional one for the firm to be successful. The good news is the relationship is generally good and frequently described as respectful, collaborative, supportive, and responsive. But there is a stumbling block — getting buy-in is still a challenge as this graphic demonstrates