Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three recent statistics about modern buyer behavior: 80% of Instagram users currently follow a business account, according to 2017 data from Instagram. 75% of smartphone owners turn to a

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation.It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

Let’s start with an easy one: Only 11% of respondents clocked in at the “Sophisticated” level of content marketing maturity. Even among the most successful, the number is shocking low: 33%. Just a third of the people who are really rocking it with content marketing are sophisticated.

Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized.

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more

The Omega project, partnering with an MRTS Consulting ltd, are now ready to provide a data collection/ analytics/ market research services in Cambodia. With over 15 years of experience in market research in Cambodia and strong knowledge of local market we can help our clients to design an effective research for business needs. MRTS Consulting lts is also a founder of Market Research Club which is the only club that

Today is the day to thank God for blessing us and showering his love on us. Let us celebrate the festive occasion of Songkran with our loved ones. Let us make it a cheerful and memorable festive celebration full of happiness and laughter. As the New Year has arrived, it is time to forget all the pains, sorrows and problems of the past and enter the future which is full

The Omega project team completed a 7-months contract for remote tech IT support and administration of a customer infrastructure (https://bmtruck.ru, BMtruck LLC – a company based in Russia, Moscow). Areas we’ve managed: Remote administration of every PC/Workstation. Stealth computer control software installation / management, including unattended screen and resources access. Setup a corporate RDP server (Windows Terminal Server) and have migrated most local workstations. That was done as a part

The Omega project team works with a Bali Express local restaurant (Chiang mai, Thailand) on the social media platforms. Despite the tiny budget of the project, social media is the key to reaching large numbers of people at a minimal cost. Social media greatly increases awareness about the restaurant. Adding social media to a marketing mix can generate more engagement with a restaurant and get more customers in the door.

Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started. 1. SEO consultant Do

12 Online Business Ideas You Can Start Tomorrow