The Omega project team works with a Bali Express local restaurant (Chiang mai, Thailand) on the social media platforms. Despite the tiny budget of the project, social media is the key to reaching large numbers of people at a minimal cost.

Social media greatly increases awareness about the restaurant. Adding social media to a marketing mix can generate more engagement with a restaurant and get more customers in the door.

The Pew Research Center found that 52% of online adults now use two or more social media sites, showing a significant increase in the last two years. This statistic shows that social media is key to reaching large numbers of people at once, and generally at a low cost to your bottom line.

It’s important to understand the relevant social media platforms for promoting restaurants.

Works completed/in progress (both in Thai and English language):

  • Created Facebook page
  • Created a Google My Business profile page / Confirmed location on Google maps
  • Created an Instagram account
  • Created a one-page website
  • Working on the owner Facebook personal account to connect to more local people, then invite them to like/follow the restaurant page
  • Regular posts/reposts to Facebook/Google My Business/Instagram
  • Created/working on a Google “request directions” campaign to target both: local Thai residents + travelling and local foreigners
  • Created/working on a multiple Facebook ads campaigns (likes/follows + request directions)

As a current results:

  1. Over 1200 subscribers/followers in Facebook (mostly local people who visits the restaurant and interested in Balinese cuisine)
  2. A number of daily “direction requests” both from Google and Facebook from Thais and foreigners. A number of daily visitors coming from social media.
  3. Straighforward visibility in search (both Google search/maps, Facebook) for over than 65 queries.
  4. A highly engaged social media audience.
  5. A regular check-ins and recommendations (only positive)