Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three recent statistics about modern buyer behavior: 80% of Instagram users currently follow a business account, according to 2017 data from Instagram. 75% of smartphone owners turn to a

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation.It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

Let’s start with an easy one: Only 11% of respondents clocked in at the “Sophisticated” level of content marketing maturity. Even among the most successful, the number is shocking low: 33%. Just a third of the people who are really rocking it with content marketing are sophisticated.

Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford to employ specialized staff, many internal teams are small and generalized.

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more

Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started. 1. SEO consultant Do

With more professionals considering entrepreneurialism as a way to push forward with career goals and improve their work-life balance, the business and management consulting scene has become a top choice. The sector’s diverse workload and multiple gig economy success stories are drawing more attention than sport and travel. Move over sports, education and media, the consulting sphere is now the place to be for many up-and-coming entrepreneurs. According to research

Management consulting is a $250 billion industry. It’s big. It’s growing. It’s highly profitable. And it’s about to be disrupted. Whether the focus is strategy, operations, tax, finance, HR, or IT, business consultants are a staple of corporate life. Today, over 700,000 consulting firms provide services across virtually all aspects of business globally. From defining strategic direction to simply serving as an additional pair of hands for outsourced work, consultants have become inextricably

What is Conflict of Interest? Working professionals in any organization have to contend with the organizational policies on Conflict of Interest. The term Conflict of Interest refers to the divided loyalties of the individual where he or she is violating the policy whenever he or she undertakes a parallel activity that is detrimental to their main employer. In simple terms, if an employee or an individual is earning money from

Your IT team plays a crucial role in the operations of your company. The advancement of technology in addition to the need to provide high quality services and the expectations of your customers has pushed IT to the forefront. Chances are as a small business, you are not in the position to hire full-time IT employees in the first place. This is why remote technical support services might be the