Market research services in Cambodia
The Omega project, partnering with an MRTS Consulting ltd, are now ready to provide a data collection/ analytics/ market research services in Cambodia. With over 15 years of experience in market research in Cambodia and strong knowledge of local market we can help our clients to design an effective research for business needs. MRTS Consulting lts is also a founder of Market Research Club which is the only club that focuses on building young researchers and taking part in human resource development in Cambodia.
By joining forces now, we have a team of Cambodians and expats with a combined 50-plus years experience in the planning and conduct of diverse market research projects. The experience is with multi-national companies in Cambodia and other Asian and European countries including global market research firms such as Ipsos and Nielsen.
The market research report is written with deeper analysis into consumers’ mind and market trend which is normally very useful for our clients.
Our team’s mission is to design and deliver a more effective research that can help our the clients make better decisions and succeed in the market.
We also understand research objectives differ from one project to another depending on the marketing considerations and type of decisions to be made. However, below are some of the areas we have experience in:
MRTS has in-depth experience in both quantitative and qualitative research in Cambodia. Below includes the services that we are capable to serve our clients:
- Customized Research Solutions
- Data Collection
- Sample Recruitment
- Survey Programming
- Data tabulation & Analysis
- Chatting & Reporting
CAPI Data Collection & Quality Control
Managing the quality of the survey is always a challenge. Client always concerns about the quality of data. By using CAPI software, a lot of concerns can be addressed in a number of ways especially the below:
1.GPS – the location of the interviews can be tracked. With the GPS, we are able to know where the interviews are conducted versus the resource plan and quota allocation.
2.Voice record – this is an important feature of the CAPI that can help us make sure the data is collected from actual interview. The manager can conduct the random check of the audio files to understand the quality of interviews ie. If the interview is conducted properly or not. This will help them understand whether additional training will be needed or not and with which part etc. At MRTS, we will have our QC team to listen to all interviews and report back to management the quality and areas for improvements.
3.Quota monitoring – At the end of each day of fieldwork, our data manager will access to the dashboard and run all the required data to track the quota. This will help us to make a better plan for the next day including which quota and areas that need to be paid more attention on.
- routing problems within the questionnaire are eliminated
- interviewers cannot miss questions or ask the wrong questions
- mathematical calculations can be carried out within the program
- errors from separate data entry are eliminated.
5.Performance monitoring – With CAPI, we can closely monitor the performance of each interviewer versus the plan. This will help us to understand if the fieldwork is on the right track or not.