Our blog / articles

The the Omega project Blog is a place for you to learn more about the latest industry trends that are making marketing more efficient and more engaging. Our goal is to share our point of view on how the marketing and web industry is evolving, and to provide interesting and valuable tidbits that you won’t find anywhere else.

Our blog network brings together news, opinion, and perspectives from our staff, aim to highlight the best in open access marketing, report on news in different fields, and offer industry insights, as well as discuss the day-to-day work and challenges faced today.

14

Dec 2021

How To Build Purposeful and Profitable Financial Content

Most financial marketers today understand that content is the cornerstone of a high-performing marketing and customer experience. Unfortunately, much of that content falls into the oft-bland categories of cookie-cutter financial literacy or trite yarns about a desire to be a part of every customer or member’s journey through life. Where did our content go wrong? Why do we settle for synonymized versions of the same article that appear on hundreds of financial websites?

14

Dec 2021

Quick and Easy Marketing Strategies for Your Early-Stage Fintech Startup

Your fintech startup can benefit greatly from implementing an early marketing base to drive awareness, traffic, and conversions. As you scale, your top growth channels will emerge and you can push a full strategy forward. In the meantime, publish blog posts, automate email marketing, post on social media, and get your company out there in the community through events and partnerships.

19

Nov 2020

DIGITAL MARKETING TO HIGH-NET-WORTH-INDIVIDUALS: STRATEGIES FOR 2020 & BEYOND

Digital marketing that targets high-net-worth-individuals and ultra-high-net-worth-individuals is a fairly niche area of expertise, with few digital agencies specialising in the luxury sector, and luxury brands having been generally slower to implement and reap the benefits of online marketing.

11

Nov 2020

Why SEO (Not Google Ads) Is Still the Best Choice for Your Business

Google Ads is a revenue machine. Since the launch of Google Adwords in 2000, Google has managed to increase their revenue every year, even during the Great Recession in 2009.

12

Sep 2020

9 Practical Steps For Planning a Website

As the old adage goes, if you fail to plan, you plan to fail. Building a website without a plan is like constructing a building without blueprints. Things end up in the wrong place, features are overlooked, and the situation is ripe for miscommunication between website builder and client.

09

Sep 2020

Developer HLH teams up with Skiold of Denmark on $1B Cambodia-Singapore Agriculture Special Economic Zone

According to reports published in The Edge, Singapore, the objective of the MOU is to “create the foundation for the first mutual platform for cooperation to enhance trade and economic cooperation and technical exchanges within the field of poultry and cattle farming as well as seed processing for Cambodia,”

09

Sep 2020

Cambodia, U.S. discuss bilateral trade and investment

Cambodia and the U.S. have discussed cooperation to foster bilateral trade and investment, including e-commerce. The update followed a meeting between the Minister of Commerce Pan Sorasak and U.S. Ambassador to Cambodia W. Patrick Murphy at the Sofitel Phnom Penh Phokeethra.

01

Sep 2020

Russian Stocks Become Emerging-Market Favorites on Dividends

Russian stocks are enjoying a rally eclipsing almost all equity markets worldwide this year, thanks to dividend yields that are more than double those of their developing-country peers. The dollar-denominated RTS Index is up 35%...

01

Sep 2020

Marketing Your Business In The Midst Of Covid-19: 5 Tips To Stay Afloat

If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19.

30

Jul 2020

Cannabis Industry: 2020-2021 Predictions

Cannabis sales have increased substantially in the last few years, but so has the competition with more growers, retailers and other entrepreneurs vying for a stake in the “green rush.”